Privacy Policy

Last updated: 20 August 2026

Macro Golf ("Macro Golf", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your information when you use our website, mobile application, coaching services, assessments, audits, forms and other services.

It also explains your rights in relation to your personal information.

1. Who we are

Macro Golf provides golf coaching, golf performance services, physical training, digital content and related products and services.

For the purposes of UK data protection law, the relevant Macro Golf business responsible for determining how and why your personal information is used is the data controller.

Website: macro.golf
Email: [email protected]

If you have any questions about this Privacy Policy or how we use your information, please contact us using the email address above.

2. Information we collect

The information we collect depends on how you interact with Macro Golf.

This may include:

Personal and contact information

• your name

• email address

• telephone number

• billing or postal address

• account and login information

• communication preferences

Golf and coaching information

If you complete an audit, assessment or work with us as a coaching client, we may collect information including:

• handicap and playing ability

• golfing goals

• playing and practice habits

• golf statistics and performance data

• equipment and facilities available to you

• swing videos, photographs and other media you submit

• coaching notes, assessments and feedback

• physical screening information

• mobility and movement information

• training history

• information about your availability and playing schedule

Health and physical information

Where relevant to providing coaching, physical training or screening services, you may choose to provide information about:

• injuries

• pain

• medical history relevant to exercise or golf

• physical limitations

• rehabilitation

• mobility and movement capabilities

Some of this information may constitute special category personal data under UK data protection law. Where required, we will only process this information where we have an appropriate lawful basis and additional condition for doing so.

Transaction information

If you purchase a product or service, we may collect information relating to:

• products or services purchased

• transaction dates and amounts

• subscription status

• billing history

Payment card information is normally processed by our payment providers rather than stored directly by Macro Golf.

Technical and usage information

When you use our website, app or digital services, we may automatically collect information such as:

• IP address

• device type

• operating system

• browser type

• app version

• pages or features used

• dates and times of access

• interactions with our website or app

• diagnostic, crash and performance information

• cookie and similar technology data

The exact information collected by our mobile application may depend on the features you use and the permissions you grant.

3. How we collect your information

We may collect personal information:

• directly from you when you create an account, complete a form, audit or assessment, make an enquiry or purchase a service

• when you communicate with our coaches or team

• when you submit swing videos, physical screening videos or other coaching information

• when you use the Macro Golf website or app

• through cookies, analytics and similar technologies

• from service providers that help us operate our business

• from advertising or marketing platforms where you have interacted with Macro Golf and the platform permits information to be shared with us

Where we receive personal information from another source, we will handle it in accordance with applicable data protection law.

4. How we use your information

We may use your information to:

• provide and manage your Macro Golf account

• provide golf coaching, physical training and performance services

• analyse swing videos and golf performance

• conduct physical and movement assessments

• create personalised coaching, practice and training plans

• provide feedback and communicate with you about your coaching

• process purchases, subscriptions and payments

• respond to enquiries and provide customer support

• administer audits, assessments and Match-Up Sessions

• operate, maintain and improve our website and app

• understand how people use our services

• maintain the security and reliability of our systems

• send service-related communications

• send marketing communications where permitted

• measure and improve our advertising and marketing

• comply with legal, regulatory, accounting and tax requirements

• establish, exercise or defend legal claims

We will not use your personal information for purposes that are incompatible with those described in this Privacy Policy unless permitted or required by law.

5. Our lawful bases for using your information

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract — where processing is necessary to provide a product, coaching service, subscription or other service you have requested.

Legitimate interests — where processing is necessary for our legitimate business interests, such as operating and improving Macro Golf, communicating with customers, preventing fraud and understanding how our services are used, provided those interests do not override your rights.

Consent — where you have given us permission to use your information for a particular purpose, including certain marketing activities or where consent is the appropriate basis for processing particular information.

Legal obligation — where we need to process information to comply with the law.

Where we process special category information, such as certain health information, we will also rely on an appropriate additional legal condition as required by applicable law.

Where processing is based on consent, you may withdraw that consent at any time.

6. Mobile app permissions and device access

Certain features of the Macro Golf App may require access to features or information on your device.

Depending on the functionality you use, this could include access required to upload or record photographs and videos or select files from your device.

We only request device permissions where they are required to provide a feature you choose to use.

You can normally manage app permissions through the settings on your device. Disabling a permission may prevent certain app features from working correctly.

7. How we share your information

We do not sell your personal information.

We may share personal information with trusted third parties where necessary to operate Macro Golf and provide our services.

These may include providers of:

• website and app hosting

• coaching and client-management software

• video and swing-analysis technology

• payment processing

• email and communications

• cloud storage

• analytics

• customer relationship management

• appointment scheduling

• advertising and marketing

• accounting, legal and professional services

We may also disclose information where required by law, to protect our legal rights, to prevent fraud or misuse, or in connection with a sale, merger or restructuring of all or part of our business.

We require service providers handling personal information on our behalf to use it appropriately and protect it.

8. International transfers

Some of the technology and service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with applicable data protection law. This may include relying on recognised adequacy regulations or appropriate contractual safeguards.

You can contact us if you would like further information about safeguards used for international transfers.

9. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our services and meeting legal, accounting and regulatory requirements.

Different categories of information may therefore be retained for different periods.

When deciding how long to retain information, we consider:

• why we collected it

• whether it remains necessary to provide our services

• the nature and sensitivity of the information

• our legal and contractual obligations

• whether the information may be required to establish or defend legal claims

When information is no longer required, we will delete, anonymise or securely dispose of it where reasonably practicable.

10. Marketing communications

If you have subscribed to Macro Golf emails or otherwise agreed to receive marketing, we may send you information about golf coaching, educational content, products, services, events and other Macro Golf updates.

Where permitted by law, we may also contact existing customers about similar products or services.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our emails or contacting us.

Unsubscribing from marketing will not prevent us from sending necessary service communications relating to an active account, purchase or coaching service.

11. Cookies and analytics

Our website and digital services may use cookies and similar technologies to:

• make our website function correctly

• remember preferences

• understand website and app usage

• measure performance

• improve our services

• measure advertising effectiveness

Where required by law, non-essential cookies and similar technologies will only be used after you have been given an appropriate choice.

Further information may be provided through our website's cookie settings or cookie notice.

12. Data security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.

Access to personal information is limited to people and service providers who reasonably require it to perform their role or provide services to Macro Golf.

No method of electronic transmission or storage is completely secure, so we cannot guarantee absolute security.

13. Your data protection rights

Depending on your location and the circumstances, you may have rights relating to your personal information.

Under UK data protection law these may include the right to:

• request access to the personal information we hold about you

• request correction of inaccurate or incomplete information

• request deletion of your personal information in certain circumstances

• request restriction of processing in certain circumstances

• object to certain processing

• request transfer of certain information to you or another organisation

• withdraw consent where processing is based on consent

You also have the right to object to processing based on legitimate interests and to object to the use of your personal information for direct marketing.

To exercise your rights, contact us at [email protected].

We may need to verify your identity before completing a request.

14. Account and data deletion

You can request deletion of your Macro Golf account and associated personal information by contacting:

[email protected]

Please state that you are requesting account deletion and include the email address associated with your account.

We will delete or anonymise eligible personal information associated with your account, subject to information that we are required or permitted to retain for legal, regulatory, fraud-prevention, accounting or legitimate business purposes.

Deleting your account may permanently remove access to coaching content, plans, progress information and other information associated with your account.

15. Children

Macro Golf's services are not primarily directed at children.

Where we knowingly provide services to a child or young person, we will take appropriate steps to handle their personal information in accordance with applicable law, including obtaining parental or guardian involvement where required.

If you believe a child has provided personal information to us inappropriately, please contact us.

16. Third-party websites and services

Our website and app may contain links to websites, applications or services operated by third parties.

Those third parties have their own privacy practices and policies. Macro Golf is not responsible for the privacy practices of third-party services that we do not control.

We recommend reviewing the privacy policy of any third-party service you use.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices or legal obligations.

When we make changes, we will update the "Last updated" date at the top of this page.

Where a change materially affects how we use your personal information, we will take reasonable steps to bring the change to your attention where required.

18. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner's Office (ICO), the UK's data protection regulator.

Information about making a complaint is available through the ICO's official website.

19. Contact us

If you have questions about this Privacy Policy, want to exercise your data protection rights or want to request deletion of your account or personal information, contact:

Macro Golf
Email: [email protected]
Website: macro.golf